Fabb

[FOR MARKETPLACES]

Seller success and catalog standardization at scale.

Multi-vendor commerce, classifieds, rental, resale — Fabb is the AI photo studio for marketplaces normalizing seller-supplied photography. Reduce merchant churn, drive PDP conversion, and onboard sellers faster with API-friendly catalog automation.

  • Normalize seller uploads at ingestion — backgrounds, framing, brightness.
  • Publish PDP-ready images automatically without sending sellers back to reshoot.
  • Featured campaigns and editorial collections rendered in marketplace house style.
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  • 30xFaster catalog onboarding vs. seller-managed reshoot loops
  • 80%Reduction in seller editing churn after ingestion automation
  • Same SKUStandardized presentation across every seller's listing

MARKETPLACE TEAMS USING FABBLogo wall placeholder pending real customer approvals

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BY USE CASE

Built for the platforms scaling sellers into millions of listings.

Fashion resale platforms. Multi-vendor home goods. Beauty marketplaces. Vertical commerce platforms onboarding restaurants, photographers, or local sellers. Fabb is the catalog standardization layer for marketplace operators — sellers keep uploading whatever they have, Fabb normalizes the photo to your platform's PDP spec, and your catalog stays consistent without sending sellers into a reshoot loop.

WORKFLOWS

Fabb workflows for marketplaces.

Every workflow runs in the same studio. Brief once, ship variants the same day.

  1. BACKGROUND REMOVAL

    Catalog hygiene at ingestion.

    Sellers upload whatever they shoot — bedroom mirror, kitchen counter, parking lot. Fabb's background removal runs at ingestion so every PDP tile lands in your spec without sending sellers back.

    1. Sellers upload product photos through your existing flow.
    2. Fabb removes backgrounds and runs edge cleanup automatically.
    3. Compose on white, gradient, or platform house style.
    4. Publish PDP-ready images sized to your tile spec.

    75 credits per cutout

  2. FLATLAY SCENE GENERATION

    House-style scenes for featured campaigns.

    When a marketplace runs an editorial collection or seasonal campaign, every featured SKU should land in the same scene language. Fabb generates house-style flatlays from any seller-uploaded source.

    1. Pick the seller-supplied source image to feature.
    2. Apply the marketplace house aesthetic and scene preset.
    3. Generate variants for the editorial or campaign spread.
    4. Publish to feed, push notification hero, and PDP overlays.

    150 credits per variant

  3. CUSTOM BRAND MODELS

    A house aesthetic that locks the marketplace look.

    Train a custom aesthetic model on the marketplace's editorial standard — light, palette, prop language. Every seller's listing renders in the house style without dictating a shoot guide.

    1. Upload the marketplace's editorial reference frames.
    2. Fabb fine-tunes a marketplace-specific aesthetic model in hours.
    3. Apply the model to every seller-uploaded asset at ingestion.
    4. Lock catalog consistency without seller compliance overhead.

    5,000 credits per training — Studio tier

  4. VIDEO ANIMATION

    Motion for paid acquisition and feed velocity.

    Marketplaces buy media on every featured drop. Animate the same seller upload into a 5-second motion clip so every paid placement gets the autoplay edge.

    1. Pick a normalized PDP frame Fabb already produced.
    2. Choose motion preset matched to marketplace tone.
    3. Render standard for organic, premium for paid hero.
    4. Drop into feed video, paid social, and PDP autoplay.

    400 / 2,000 credits per clip

WHY TEAMS CHOOSE FABB

Built for marketplaces.

  • Onboarding velocity.

    Sellers go from upload to live PDP in seconds, not days. Fewer reshoots, fewer support tickets, fewer abandoned listings.

  • Catalog consistency at scale.

    Millions of listings start to feel like one catalog. House aesthetic locks across every seller without enforcing photo guidelines.

  • Conversion lift on PDP.

    Buyers convert on clean tiles. Normalize presentation and the whole platform's conversion math improves — without onboarding new sellers.

CUSTOMER LOVE

“Operational lift beat opening another outsourced pod. We standardized presentation across the entire catalog without chasing sellers for compliance.”

Partnerships Lead

Partnerships, a commerce platform

More customer stories

FAQ

Common questions.

  • API access is available for Studio-tier and enterprise marketplace customers — contact sales for documentation and SLA terms. The dashboard supports bulk batch uploads in the meantime.

Standardize the catalog without chasing sellers.

Start with the free trial — 1,000 credits, no card. Test ingestion automation on a sample seller cohort, and decide if Fabb belongs at the center of your catalog operations.

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