Fabb

[FOR FASHION BRANDS]

AI fashion photography that ships on your drop calendar.

Streetwear, cut-and-sew, denim, private label — Fabb is the AI photo studio that turns one product photo into flatlays, on-model shots, and motion clips. No booking, no day rates, no waiting on daylight.

  • Studio-quality on-model AI photoshoots from a single garment image.
  • Graphic preservation keeps prints, embroidery, and logos pixel-true.
  • Drop-ready variants for PDP, paid social, email, and lookbook the same day.
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Hero on-model shot — streetwear hoodie, neutral charcoal-paper backdrop, full body crop with neon accent prop
  • 5xMore creative variants per drop than a traditional shoot day
  • 48hFrom sample photo to PDP-ready assets, end to end
  • $0Studio bookings, day rates, location fees, or freelance retainers

TRUSTED BY FASHION BRANDSLogo wall placeholder pending real customer approvals

  • BRAND A
  • BRAND B
  • BRAND C
  • BRAND D
  • BRAND E
  • BRAND F
Three-up grid of streetwear flatlay → on-model → video still showing the same hoodie across formats

BY INDUSTRY

Built for the brands that drop weekly, not seasonally.

Drop calendars do not forgive empty creative. Fabb replaces the bottleneck between a finished sample and a published PDP — flatlays, on-model AI photoshoots, and 5-second video clips all generate inside one workspace, on your brand-trained aesthetic. Every fashion vertical is supported: streetwear and graphic tees, denim, knitwear, activewear, swim, outerwear, accessories, and footwear.

WORKFLOWS

Fabb workflows for fashion brands.

Every workflow runs in the same studio. Brief once, ship variants the same day.

  1. Flatlay of a graphic tee on charcoal paper with neon-yellow gel accent and shadow play

    FLATLAY SCENE GENERATION

    Flatlay scenes that match your color story.

    Drop a single garment shot, pick a scene preset, and generate retail-ready flatlays in seconds. Fabb keeps fabric, color, and trim faithful while restyling the surface, lighting, and props.

    1. Upload one product photo from your studio table or warehouse floor.
    2. Pick a flatlay scene preset — paper, linen, concrete, gravel, marble.
    3. Generate variants for each colorway, sized for PDP and paid social.
    4. Export as JPG or PNG with backgrounds removed where you need them.

    150 credits per variant

  2. On-model shot — model in denim and graphic tee, three-quarter pose, soft daylight backdrop

    ON-MODEL AI PHOTOSHOOT

    On-model shots that read campaign, not catalog.

    Fabb's on-model engine puts your apparel on a generated model with believable fit, posing, and skin. Turn on graphic preservation when prints, screen graphics, or embroidery need to stay pixel-true.

    1. Upload a flatlay or ghost-mannequin shot of the garment.
    2. Choose pose, framing, model attributes, and scene from the preset library.
    3. Toggle preservation when artwork must stay readable on the final shot.
    4. Generate carousel-ready frames for PDP, Meta, TikTok, and lookbook.

    300 / 500 credits per variant (with preservation)

  3. Video still — model walking past a charcoal wall, motion blur on jacket hem, neon strip overhead

    VIDEO ANIMATION

    Five-second motion that earns the autoplay.

    Animate any still into a 5-second clip — micro-camera moves, garment sway, hair drift. Standard for paid social, premium when you want the cinematic loop.

    1. Pick any flatlay or on-model frame Fabb already generated.
    2. Choose motion preset — push-in, pan, sway, parallax, or full ramp.
    3. Render standard or premium quality based on placement.
    4. Drop into Reels, TikTok, YouTube Shorts, or PDP autoplay.

    400 / 2,000 credits per clip

  4. Drop Kit overview tile — six-up grid showing flatlay, on-model, lifestyle, and video frame for the same hoodie

    DROP KIT

    One photo. The whole launch creative bundle.

    Drop Kit takes one product photo and generates a packaged launch — flatlays, on-model frames, lifestyle scenes, and a hero video — sized for every channel you ship.

    1. Upload the hero garment shot once.
    2. Fabb auto-generates flatlays, on-model, lifestyle, and motion in one pass.
    3. Pick the variants you want, swap any frame, request alternates instantly.
    4. Export the entire kit pre-cropped for PDP, email, paid social, and SMS.

    2,500 credits — Creator and Studio tiers

  5. Diagram tile — input mood frames flowing into a brand model token, branching into multiple aesthetic outputs

    CUSTOM BRAND MODELS

    Train a model that wears your brand.

    Studio brands train a custom aesthetic model on their own past campaigns — grain, palette, posing language, lens feel — so every render reads like the same studio shot it.

    1. Upload 30-60 reference frames from past campaigns or moodboards.
    2. Fabb fine-tunes a brand-specific aesthetic LoRA in hours, not weeks.
    3. Apply your model to flatlay, on-model, and video flows in one click.
    4. Lock the look as drops scale across colorways, seasons, and collabs.

    5,000 credits per training — Studio tier

SCENE PRESETS

Drop-ready scenes, tuned for fashion.

Twenty-plus scene presets are built for apparel — surfaces, light, and props that flatter denim, knit, leather, and printed graphics without making the camera the story.

  • Tee on charcoal paper, hard shadow

    Charcoal paper backdrop

  • Knitwear folded on natural linen

    Linen tabletop

  • Sneakers on poured concrete

    Concrete floor

  • On-model frame, soft daylight backdrop

    Studio daylight

  • Cap with neon-yellow rim light

    Neon gel accent

  • On-model in cropped urban setting

    Street block

  • Accessory on mirrored plinth

    Mirror surface

  • Outerwear on gravel with overhead light

    Gravel ground

WHY BRANDS CHOOSE FABB

Built for fashion brands.

  • Drop-day turnaround.

    Sample lands in the morning, PDP and paid social ship by close. No studio booking, no model holds, no retouch queue.

  • Variants without multipliers.

    Test ten thumbnail directions for the same hoodie before you spend a dollar of media budget. Volume becomes a creative tool, not a cost.

  • Print and graphic fidelity.

    Graphic preservation keeps screen prints, embroidery, and color-blocked panels pixel-true through every render.

Founder portrait — three-quarter studio crop, charcoal backdrop

CUSTOMER LOVE

“Our drop calendar stopped waiting on daylight and studio queues. Fabb is the difference between launching a colorway on Friday and pushing it to next week.”

Head of Growth

Head of Growth, an unnamed streetwear label

More customer stories

FAQ

Common questions.

  • Yes. On-model with preservation locks artwork at the source pixels — screen prints, all-over graphics, embroidery, and color blocks render faithfully across every variant. It costs more credits per shot because it runs an additional fidelity pass.

Ship your next drop without a studio booking.

Start with the free trial — 1,000 credits, no credit card. Upload a sample, generate flatlays and on-model variants, and see if Fabb belongs in your stack before you commit to a tier.

Start free trialSee pricing