Fabb

[FOR FOOD AND BEVERAGE BRANDS]

Appetite-led food photography without the catering day rate.

Bottles, bags, tins, frozen, chilled, ambient — Fabb is the AI photo studio for CPG food and beverage brands. Generate retail buyer decks, Amazon and Instacart tiles, and 5-second pour clips from a single packaging photo. No food stylist on retainer.

  • Studio-quality CPG food photography with controlled steam, condensation, and pour.
  • Flavor extension grids that line up across the entire SKU family.
  • Retail-ready PDP renders for Amazon, Instacart, Walmart, and DTC.
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Hero macro — sparkling beverage can with condensation droplets and a frozen pour ribbon, ice slab base, neon backdrop accent
  • 12xMore creative variants per pitch deck than a single tabletop day
  • 48hFrom co-packer pack shot to a fully populated retailer deck
  • 1Source pack shot needed to spin the entire flavor lineup

TRUSTED BY FOOD AND BEVERAGE BRANDSLogo wall placeholder pending real customer approvals

  • BRAND A
  • BRAND B
  • BRAND C
  • BRAND D
  • BRAND E
  • BRAND F
Three-up — beverage can flatlay → ice-pour macro → lifestyle hand-in-cooler frame

BY INDUSTRY

Built for the brands pitching retail buyers and shipping DTC at the same time.

Beverage launches, frozen meals, snack-bar lines, sauces, supplements that taste like food — every CPG operator is shipping flavor extensions and pitching new chains at the same time. Fabb generates the food photography you need — appetite-led pack shots, condensation macro, lifestyle context, retail buyer decks — without booking a food stylist or chasing freelancers between every line extension.

WORKFLOWS

Fabb workflows for food and beverage brands.

Every workflow runs in the same studio. Brief once, ship variants the same day.

  1. Sparkling can on ice slab with condensation droplets and a single citrus slice prop

    FLATLAY SCENE GENERATION

    Pack shots that read appetite-led on every shelf.

    Aluminum cans, glass bottles, mylar bags, paperboard boxes — Fabb keeps label fidelity tight while restyling surface, light, and props for every retail context.

    1. Upload one pack shot per flavor or size.
    2. Pick a flatlay scene — ice slab, marble counter, kitchen tabletop, retail tile.
    3. Generate variants for the full flavor lineup in one batch.
    4. Export pre-cropped for Shopify, Amazon, Instacart, and retailer decks.

    150 credits per variant

  2. Vertical video still — beverage pour into glass, ice splash, soft motion blur

    VIDEO ANIMATION

    Pours, drips, and crackle in 5 seconds.

    Animate a still into the kind of pour, drip, or crackle clip that earns the autoplay and the stop. Standard for organic, premium when the asset has to anchor a paid carousel.

    1. Pick any pack shot or macro frame Fabb already generated.
    2. Choose motion preset — pour, condensation drip, ice cracking, push-in.
    3. Render standard or premium quality based on placement.
    4. Drop into Reels, TikTok, YouTube Shorts, and PDP autoplay.

    400 / 2,000 credits per clip

  3. Drop Kit overview — six-up grid for one new flavor across formats

    DROP KIT

    Ship a flavor extension with one upload.

    Drop Kit takes one packaging shot and bundles flatlay, lifestyle, macro, and motion into a launch-ready creative pack — sized for every retailer and every pitch deck.

    1. Upload the new flavor's pack shot once.
    2. Fabb auto-generates flatlay, condensation macro, lifestyle, and motion frames.
    3. Pick variants, swap any frame, request alternates instantly.
    4. Export pre-cropped for Amazon, Instacart, Whole Foods, and DTC.

    2,500 credits — Creator and Studio tiers

  4. Beverage can isolated on pure white with clean drop shadow

    BACKGROUND REMOVAL

    Retail-ready cutouts in seconds.

    Amazon insists on pure white. Instacart wants their fill spec. Your DTC site wants gradient. Fabb generates them all from the same render so you stop maintaining four versions.

    1. Upload any pack shot, including ones Fabb already generated.
    2. Cutout runs automatically with edge cleanup on labels and shrink wrap.
    3. Drop on white, gradient, or transparent backgrounds in one click.
    4. Export sized to every channel spec without a manual cropping pass.

    75 credits per cutout

  5. Diagram tile — past campaign frames flowing into a brand model token

    CUSTOM BRAND MODELS

    Train a model that knows your shelf attitude.

    Studio brands train an aesthetic model on past campaigns — palette, prop language, lighting style — so every render lands like the same campaign shot it. Especially powerful for chef-led, premium, and trade-targeted brands.

    1. Upload past campaign frames and brand reference photography.
    2. Fabb fine-tunes a brand-specific aesthetic model in hours.
    3. Apply your model to flatlay, macro, and video flows in one click.
    4. Lock the look across new flavors, regional pitches, and seasonal pushes.

    5,000 credits per training — Studio tier

SCENE PRESETS

Scenes tuned for CPG food and beverage.

Surfaces, props, and light angles that flatter aluminum, glass, mylar, and paperboard — and read appetite-led on every retailer tile.

  • Can on ice with condensation

    Ice slab

  • Bottle on marble

    Marble counter

  • Snack on linen napkin

    Kitchen tabletop

  • Pure white tile

    Retail white

  • Hand-in-cooler grab frame

    Cooler reach

  • Liquid pour macro

    Pour macro

  • Hot product steam frame

    Steam moment

  • Outdoor lifestyle

    Picnic spread

WHY BRANDS CHOOSE FABB

Built for food and beverage brands.

  • Appetite-led light.

    Condensation, steam, drip, glint — Fabb's macro engine controls the cues that actually move shelf decisions.

  • Flavor extensions that line up.

    Spin every flavor in a SKU lineup with consistent framing, prop language, and light, so the family reads as one collection.

  • Retail buyer decks in days.

    Pitch a new chain or region with localized palettes and props — same shoot, different decks, no flights or location scouts.

Founder portrait, kitchen-window light

CUSTOMER LOVE

“Our retail decks finally kept pace with formulation trials. We stopped slowing the brand down by waiting on a stylist day.”

Marketing Lead

Marketing, a beverage startup

More customer stories

FAQ

Common questions.

  • Yes. Steam macro is one of the strongest motion presets, and the flatlay engine has a dedicated heat-and-vapor profile so steam reads believable rather than over-cooked.

Ship the next flavor pitch without a stylist day.

Start with the free trial — 1,000 credits, no card. Upload one pack shot, run a Drop Kit, and decide if Fabb belongs in your CPG creative stack.

Start free trialSee pricing