Fabb

[FOR DTC FOUNDERS]

Built for the founders who publish their own playbook.

Bootstrap or Series A, you still owe the storefront fresh creative every week. Fabb is the AI photo studio that replaces the bottleneck between a sample on your desk and a published PDP. Generate flatlays, on-model, video, and Drop Kits — without a studio booking.

  • Solo-founder fast — brief once, multiply outputs across PDP, paid social, SMS, and email.
  • Shopify, Amazon, Instagram, TikTok and email all sized correctly out of the gate.
  • Run an entire week of creative on Creator-tier credits without breaking the budget.
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  • 1 personMarketing team needed to run weekly creative on Fabb
  • 10xMore PDP variants per week vs. a freelance retoucher loop
  • $39/moCreator tier covers a normal weekly DTC cadence end-to-end

DTC OPERATORS USING FABBLogo wall placeholder pending real customer approvals

  • BRAND A
  • BRAND B
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  • BRAND D
  • BRAND E
  • BRAND F

BY USE CASE

Built for one-person creative teams.

Solo founders. Brand-of-one operators. Two-person teams running ten SKUs and a paid social budget. Fabb is the AI photo studio for DTC ecommerce — fast enough to run a weekly drop without a full creative team, structured enough that your asset library stays consistent as you scale. Replace freelance retouchers, eliminate studio booking lag, and ship your own creative the same day you decide to.

WORKFLOWS

Fabb workflows for DTC operators.

Every workflow runs in the same studio. Brief once, ship variants the same day.

  1. DROP KIT

    One sample upload. The whole launch creative pack.

    Drop Kit is the founder's secret weapon. Upload one product photo, get back flatlays, on-model frames, lifestyle scenes, and a hero video — all sized for PDP, email, paid social, and SMS.

    1. Take one decent phone photo of the product on a clean surface.
    2. Upload to Fabb and run Drop Kit.
    3. Review variants, swap any frame, request alternates instantly.
    4. Export pre-cropped for Shopify, Klaviyo, Meta, TikTok, and SMS.

    2,500 credits — Creator and Studio tiers

  2. FLATLAY SCENE GENERATION

    PDP-ready flatlays, ready before lunch.

    Skip the freelance retoucher and the long DM threads. Drop a sample shot, pick a flatlay scene, generate every variant for every colorway in one batch.

    1. Upload the sample shot from your phone or warehouse counter.
    2. Pick a flatlay scene from the preset library.
    3. Generate variants for every color or size in one batch.
    4. Export pre-cropped for Shopify, Amazon, Etsy, and paid social.

    150 credits per variant

  3. VIDEO ANIMATION

    Five-second motion that earns the autoplay.

    Paid social rewards motion — DTC operators who post static get out-bid. Fabb spins any still into a 5-second clip without a videographer or an editor.

    1. Pick any product still or on-model frame Fabb already generated.
    2. Choose motion preset — push-in, pour, hand reveal, parallax.
    3. Render standard quality for organic, premium for paid carousel hero.
    4. Drop into Reels, TikTok, YouTube Shorts, and PDP autoplay.

    400 / 2,000 credits per clip

  4. ON-MODEL AI PHOTOSHOOT

    On-model shots without booking a model day.

    DTC apparel and accessories live or die on the on-model shot. Fabb generates campaign-ready frames from a flatlay reference — no agency, no model release pile, no studio booking.

    1. Upload a flatlay or ghost-mannequin shot of the apparel piece.
    2. Choose pose, framing, model attributes, and scene preset.
    3. Toggle preservation when graphics or prints must stay pixel-true.
    4. Generate carousel-ready frames for PDP, paid social, and email.

    300 / 500 credits per variant (with preservation)

  5. BACKGROUND REMOVAL

    Channel-ready cutouts in seconds.

    Amazon white tile. Shopify gradient. Meta lifestyle crop. Fabb cuts out cleanly so you stop maintaining four versions of every SKU.

    1. Upload any product photo.
    2. Cutout runs automatically with edge cleanup.
    3. Drop on white, gradient, or transparent backgrounds.
    4. Export sized to every channel spec without manual cropping.

    75 credits per cutout

WHY TEAMS CHOOSE FABB

Built for DTC operators.

  • Solo-founder velocity.

    Run a full week of creative without hiring a team. The marketing function is one person plus Fabb.

  • Replace the freelance stack.

    Retouchers, photographers, and motion editors all cost more per asset than Creator tier costs per month. Pay for software, not for headcount.

  • Test creative without burning media.

    Spin ten thumbnail directions for the same SKU before paid spend touches a single one. Volume becomes a creative tool, not a cost line.

CUSTOMER LOVE

“We swapped studio invoices for iterative creative debt paydown. The brand finally feels like it ships at the same speed I think.”

Founder

Founder, a footwear label

More customer stories

FAQ

Common questions.

  • Right now Fabb exports finished assets in the right dimensions for each platform. Direct integrations are on the roadmap. The export workflow is two clicks and the file naming convention is platform-friendly.

Replace the freelance stack with one tool.

Start with the free trial — 1,000 credits, no card. Upload one product photo, run a Drop Kit, and see whether Fabb belongs at the center of your DTC creative stack.

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